Bill Board Pic

[kayot]

I'm working on getting two bill boards next to the freeway here in the next few months. I'm working with a few idea's, how do you all feel about this one?



I think it's ok, though it doesn't spell out ITT is a scam in big bold letters. It's the subtlety that would win out.

[sevenalive]

Seems more like an ad for rip off report. I would try to think of something witty, because it's easier for someone to remember. Honestly on the Freeway, people would see Ripoff Report, but i doubt they would be able to read the search box.

I would do:

Want an education without giving an arm and a leg?
Avoid For-Profit schools.

If you outright name ITT Tech, they could sue you for slander. That is why you should do something with facts. Maybe a cost of education.

Tired of the cost of education for a degree:
ITT Tech: $85,000
Devry: $xx,xxx
UoP: $xx,xxx

Then choose a quality education from your local community college

Something like that would be better and get a better point across. Maybe you can get a school to help sponsor the billboard to help the costs.

[aka name]

The text needs to be large and simple enough to read from the highway and memorable so people will google it when they get home (or immediately if they have wireless).
examples

[GauntletsTheFighter]

Leave it like dat! I like dat kinda subliminal message in plain sight type o' thing. Drivers'll just drive by an' see it an' not even realize it's an attack against ITT.