For-Profit College Recruiters Taught To Use 'Pain' & 'Fear'

[BurnITTDown]

Title: For-Profit College Recruiters Taught To Use 'Pain,' 'Fear,' Internal Documents Show
Date: 2/8/11
Author: Chris Kirkham

A really interesting article released yesterday leaking ITT's recruitment training documents, which enforces a "Pain Funnel" sales technique to persuade students in to signing up for classes!

"Remind them of what things will be like if they don't continue forward and earn their degrees," reads one document obtained from ITT Technical Institute, a for-profit school with more than 100 campuses across the country. "Poke the pain a bit and remind them who else is depending on them and their commitment to a better future."

The ITT training documents laid out a "Pain Funnel and Pain Puzzle" that describes a series of questions recruiters should ask prospective students in order to "poke the pain" and convince them to sign up for classes.

Source: http://www.huffingtonpost.com/2011/02/0 ... 20337.html

[aka name]

Awesome find! Everyone should know about this stuff...

[Krugg]

Yeah no kidding, hell I wish everyone could learn how corrupt and evil for-profits are just in general.